Tait – 一个外国人的角度

Think of  Synotrip as a place to trade.  You get customers and you give back by sharing some of your knowledge about where you work.  Every piece of content you add works as an advertisement for you. (Like we made this even more prominent by adding your avatar and “tagline” next to your name on all content you post.)

But, where should you start?  What should you post in order to get customers?  I think the key is to post content related to the services you provide.

- If you provide an airport pickup service try adding content about that airport. You could add a “Listing” of the airport for your city if it is not there yet.  Or, you could add a “Review” about that airport that includes some useful tips.  Or, you could add pictures of that airport.  When a foreigner planning a trip reads about that airport they will see you.

- Do you run tours in affiliation with a specific hostel or hotel? If so, add content about that hostel.

- If you provide interpretation services for businesses, try adding some upcoming business “Events”.

- If you prefer to give shopping tours, add some content about popular shopping destinations.

- Perhaps you don’t do the touristy stuff but you really like to help foreigners get settled in the city.  If so, how about adding content popular with newcomers to the city? Newcomers usually want to know where the visa office is, where they can study Chinese and where they can party at night. They also like to know about things that remind them of home like restaurants with Western food and stores that sell foreign groceries.

P.S. – Remember that posting more content shows travelers that you really care about your city.  This makes them trust you more.  More trust = more customers and/or higher prices for you too.”

简单翻译一下：

把Synotrip当做一个贸易的地方，这个地方可以帮你找到更多的外国游客，另外也是你可以分享你的知识和旅游经历的地方。每一个你添加的内容都会成为你个人的广告。(比如说我们把你的标签条放在你添加的内容旁让你更突出。)

那么你要如何开始呢？你需要什么内容来吸引更多的游客呢？我认为关键就是能和你提供的导游服务有关。

如果你可以提供接机服务的，那你可以添加相关机场方面的内容，如果你的城市在我们的网站上还没有相关的机场信息。或是添加相关的评论如一些使用信息或是提示，机场的照片也很不错。当游客查询机场相关信息的时候，他们就会看到你。

如果你和一些旅舍或是酒店有联系，也可以添加这方面的内容。

如果你还有提供商务翻译的服务那你也可以考虑商务方面的活动。

如果你提供购物、采购的服务，热门的购物地点会是不错的内容。

或许你没有时间做导游，但是你又真的很想帮助外国游客，那你可以考虑添加一些内容可以帮助外国人在一个新城市所需要的内容，比如说办理签证的地方啦，可以学习中文的地方啦，或是晚上可以去那里玩或是有什么派对活动等等。他们同时也可能想去一些地方可以让他们有家的感觉比如说餐厅，西方的食物或是外国食品杂货铺。这些信息都是他们需要的。

还有一点我觉得很重要，你每张贴的内容都将会增加外国游客对你的信任，因为一个关心的自己城市的人将会更加值得大家的关注与信任。而且我认为更多的信任等同于更高的回报！